The 6 questions you need to ask before you start digital marketing

Synopsis: With a the launch of a huge number of new channels over the last decade, most with incredibly low barriers to entry, it’s never been easier to launch a digital marketing campaign so the world can see your business. But how do you know you’re targeting the right people? How can you tell if you’re wasting your money? And how do you make this a strategic conversation instead of a tactical one?

Andi from The Tomorrow Lab will run through an academically researched model that has been tried and tested in a number of industries. He will give you six questions (and maybe more!) that you should ask before jumping into any digital marketing activity.

Presenter: Andi Jarvis

Bio: Andi is the Senior Account Manager at The Tomorrow Lab, a Belfast-based digital marketing agency. Andi started his career working in professional sport, as Marketing Manager for Durham County Cricket Club promoting domestic and international sports events alongside concerts for major artists like Elton John and UB40. Moving to Belfast in 2009, Andi worked in media with UTV, helping to raise the profile of the channel and launching new programmes.

After moving to work in agencies in 2011, Andi has worked heavily in marketing of the drinks industry, working with Budweiser, Beck’s, Tennent’s, Blossom Hill, Yellow Tail and Corona. Andi holds a MSc in Marketing and at The Tomorrow Lab is involved with digital strategy development for a range of clients, including Expedia, Tantastic and a number of professional services. Andi has also worked with a number of small businesses in England and Northern Ireland, helping to put structure around their marketing efforts and training them to use them effectively.

Andi is also a barbeque fanatic, creator of the fledgling blog about sports business, Eximo Sports Project, and contributor to Irish Tech News. You can find him on Twitter @andijarvisand LinkedIn.