With digital marketing an essential part of many marketing strategies have you a contingency in place for social media crisis management? Grainne from Big Fish Communications is holding a workshop to help you think about:

• How to prepare for a crisis
• Social Media Monitoring – Tools and Tips
• What is and what is not a crisis
• Building your key messages
• Building your key contact matrix
• Identifying key spokespeople
• Crisis scenarios/ the importance of role plays/training
• What to do if a crisis breaks on social media

If you use social media for business this is an essential course to protect yourself and plan how to handle potential crisis’s online from negative press or reviews to a hack or external impact that can affect everyone.