Does your job involve writing for social media, websites, news outlets or marketing literature? Then this course is ideal for you!

Modern marketing has made copywriters of us all. Copywriting has become extremely important when trying to stand out in a crowded marketplace. Having the ability to strategically deliver words in a way that make people take action isn’t easy.

We email, we post on social media (yes, even a tweet is copy!), we write blogs, and we write content for our websites. This is all considered copywriting.

We are delighted to have Damien Donnelly to facilitate this workshop. Damien is an award-winning marketing professional with over 25 years’ experience in the business. This workshop will take you through the steps for writing creative, compelling content.

Course Outline

What will you learn?

This interactive workshop is all about helping you write content that’s creative, compelling, and presents you and your organisation in the best possible way. This will include:

– The principles of great copywriting

– Tried and tested tools, tips and techniques

– The importance of spelling, grammar and punctuation (quality control)

– Using personality and tone of voice

– Audience research (why this is important and which tools to use)

– The importance of a strong call-to-action

– Metrics and measurement (what success looks like)

Should I attend?

This workshop is aimed at all types of business people, specifically those who have an interest in creating compelling content that will catch the imagination of their customers.